Social customer relationship management and organizational performance: testing a conceptual model in the North African context.
Fares MedjaniStuart BarnesPublished in: Ind. Manag. Data Syst. (2021)
Keyphrases
- conceptual model
- customer relationship management
- conceptual data model
- critical success factors
- competitive advantage
- data model
- high level
- relationship management
- information technology
- data warehouse
- social networks
- conceptual models
- knowledge base
- query language
- information systems
- database
- data mining technology
- data mining applications
- object oriented
- decision making
- data mining
- software development
- knowledge management
- online communities
- computational intelligence
- software engineering
- end users
- data sources
- real world