Refinement of symmetrical Nash equilibrium for generalized second-price mechanism in sponsored search advertising.
Linjing LiDaniel ZengPublished in: SOLI (2010)
Keyphrases
- nash equilibrium
- game theory
- incentive compatible
- sponsored search advertising
- game theoretic
- nash equilibria
- mechanism design
- variational inequalities
- mixed strategy
- stackelberg game
- pareto optimal
- regret minimization
- auction mechanisms
- pure strategy
- solution concepts
- worst case
- purchase behavior
- display advertising
- resource allocation
- dynamic environments