Translating Advances in Data Mining to Business Operations: The Art of Data Mining in Retailing.
Henry G. L. DillonBeverley G. HopePublished in: ECIS (2000)
Keyphrases
- advances in data mining
- data mining
- homeland security
- electronic commerce
- data mining algorithms
- data mining techniques
- decision making
- business applications
- association rules
- business processes
- business intelligence
- knowledge discovery in databases
- data mining applications
- rough sets
- knowledge discovery
- direct marketing
- machine learning
- fraud detection
- association rule mining
- data mining technology
- data mining methods
- data warehousing
- data analysis
- information systems
- real world
- business process
- business models
- databases
- data mining tasks
- text mining
- data warehouse
- database systems
- business users
- cross selling