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Schema Incongruity: A Framework for Distributing Service Forms of FMCG Brands via a Digital Channel.

Mathew ParackalDamien MatherRory Redman
Published in: J. Theor. Appl. Electron. Commer. Res. (2022)
Keyphrases
  • databases
  • management system
  • main contribution
  • data sets
  • web services
  • data model
  • probabilistic model
  • lightweight
  • information systems
  • theoretical framework
  • service oriented
  • service quality