Spamalytics: an empirical analysis of spam marketing conversion.
Chris KanichChristian KreibichKirill LevchenkoBrandon EnrightGeoffrey M. VoelkerVern PaxsonStefan SavagePublished in: CCS (2008)
Keyphrases
- spam detection
- spam filtering
- website
- data mining
- anti spam
- customer relationship management
- long term
- marketing strategies
- social media
- consumer behavior
- decision making
- predictive modeling
- web spam
- short and long term
- spam filters
- email spam
- high tech
- direct marketing
- data mining technology
- electronic commerce
- database marketing
- potential customers
- telecommunications industry
- purchasing behavior
- mobile advertising