Discount heuristics and heterogeneous probabilities for optimal influence in social networks.
Sivasailam KalyanasundaramSebastian Vinu KizhakeyilJacob Dhanya MarySwapan BhattacharyaPublished in: CASoN (2014)
Keyphrases
- social networks
- social influence
- social network analysis
- heterogeneous networks
- optimal design
- search algorithm
- social media
- worst case analysis
- online social networks
- information diffusion
- social networking
- data sets
- closed form
- worst case
- online communities
- community detection
- search strategies
- probabilistic model
- greedy heuristic
- dynamic programming
- viral marketing