Facebook brand community bonding: The direct and moderating effect of value creation behaviour.
Silvia Sanz-BlasEnrique BignéDaniela BuzovaPublished in: Electron. Commer. Res. Appl. (2019)
Keyphrases
- social networks
- social communities
- social networking
- social network sites
- social media
- online social
- digital libraries
- user behaviour
- virtual communities
- online communities
- social networking websites
- creation process
- community members
- factors affecting
- learning community
- data sets
- online social networks
- recommender systems
- case study
- search engine
- artificial intelligence