Estrategias de Mercadotecnia en el uso de Twitter. Caso Cinépolis.
Juan Carlos Montes de Oca LópezRodrigo Sandoval-AlmazánMaria Del Rosario Demuner FloresPublished in: AMCIS (2013)
Keyphrases
- en el
- social media
- online social networks
- social networks
- microblog posts
- micro blogging
- emerging topics
- latin america
- social networking sites
- topic detection
- social networking
- online social
- polarity classification
- social media platforms
- mechanical turk
- data sets
- content sharing
- text messages
- multimedia
- data mining
- real world