Keyword Search Patterns in Sponsored Link Advertisements.
Il ImDong Il LeeDennis F. GallettaBrian Kimball DunnPublished in: ICIS (2012)
Keyphrases
- keyword search
- search engine
- relational databases
- structured data
- keywords
- sponsored search
- keyword queries
- xml databases
- xml keyword search
- xml documents
- semantic search
- keyword search over relational databases
- xml data
- search queries
- pattern mining
- semistructured databases
- search advertising
- faceted search
- keyword search in relational databases
- inverted index
- query keywords
- proxy re encryption
- proximity search
- web search engines
- data sets
- address these issues
- information access
- directed graph
- information retrieval