A Systematic Review on Search Engine Advertising.
Hamed JafarzadehAybüke AurumJohn D'AmbraAmir Hossein GhapanchiPublished in: Pac. Asia J. Assoc. Inf. Syst. (2015)
Keyphrases
- systematic review
- search engine
- empirical studies
- sponsored search
- sponsored search auctions
- search advertising
- web search engines
- online advertising
- web search
- information retrieval
- search result
- web pages
- keywords
- retrieval systems
- information access
- user queries
- keyword search
- search queries
- neural network
- query logs
- consumer behavior
- learning algorithm