Efficient Algorithms for Budgeted Influence Maximization on Massive Social Networks.
Song BianQintian GuoSibo WangJeffrey Xu YuPublished in: Proc. VLDB Endow. (2020)
Keyphrases
- influence maximization
- social networks
- greedy algorithm
- viral marketing
- information propagation
- online social networks
- diffusion model
- influence propagation
- diffusion models
- social network analysis
- social media
- link prediction
- social networking
- seed set
- information flow
- social network data
- social interaction
- worst case
- online communities
- network structure
- upper bound