Influence maximization in social networks using discrete BAT-modified (DBATM) optimization algorithm: a computationally intelligent viral marketing approach.
Kirti AggarwalAnuja AroraPublished in: Soc. Netw. Anal. Min. (2023)
Keyphrases
- optimization algorithm
- influence maximization
- viral marketing
- social networks
- information propagation
- multi objective
- online social networks
- greedy algorithm
- diffusion models
- influence propagation
- information diffusion
- diffusion model
- social media
- influential nodes
- social network analysis
- social relationships
- link prediction
- social influence
- social interaction
- objective function
- community detection
- social networking
- evolutionary algorithm
- network structure