Adoption of Technological Products and Services in an Ecuadorian University for External Consumers.
Andrés Palacio-FierroHugo Arias-FloresPublished in: WorldCIST (3) (2021)
Keyphrases
- product information
- market segments
- technological innovations
- marketing campaigns
- success factors
- university campus
- information goods
- service oriented
- service offerings
- business opportunities
- internet usage
- government services
- consumer reviews
- e government
- information technology
- case study
- web services
- service providers
- technological innovation
- consumer behavior
- innovation diffusion theory
- end users
- marketing strategies
- product recommendation
- business organizations
- technological solutions
- e learning
- competitive market
- customer support
- service quality
- context aware
- information systems
- competitive environment
- mobile payment
- pricing strategies
- technology adoption
- mobile technologies
- service composition
- information services