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A comparison of purchase decision calculus between potential and repeat customers of an online store.

Hee-Woong KimSumeet Gupta
Published in: Decis. Support Syst. (2009)
Keyphrases
  • online stores
  • purchase decision
  • website
  • electronic commerce
  • structural equation modeling
  • customer satisfaction
  • user interaction
  • factors affecting
  • website design
  • consumer reviews