Knowledge discovery on RFM model using Bernoulli sequence.

I-Cheng Yeh King-Jang Yang Tao-Ming Ting

Published in: Expert Syst. Appl. (2009)

Keyphrases

knowledge discovery
computational model
probability distribution
probabilistic model
theoretical analysis
mathematical model
statistical model
simulation model
formal model
databases
real world
cost function
input data
em algorithm
closed form
bayesian model