Consumers' attitudes towards and intention to participate in mobile marketing.
Heikki KarjaluotoTerhi AlataloPublished in: Int. J. Serv. Technol. Manag. (2007)
Keyphrases
- attitudes toward
- consumer behavior
- statistically significant
- electronic word of mouth
- perceived usefulness
- mobile advertising
- purchasing behavior
- computer technology
- theory of planned behavior
- telecommunications industry
- marketing strategies
- mobile devices
- mobile phone
- mobile applications
- positive attitude
- mobile payment
- technology acceptance
- marketing campaigns
- subjective norm
- mobile technologies
- gender differences
- perceived risk
- mobile users
- behavioral intention
- eighth grade
- e learning
- social media
- sixth grade
- mobile services
- learning styles
- mobile learning
- customer relationship management
- online shopping