Using Business Analytics for Strategic Alignment and Organisational Transformation.
Graeme G. ShanksNargiza BekmamedovaLeslie P. WillcocksPublished in: Int. J. Bus. Intell. Res. (2013)
Keyphrases
- strategic alignment
- business analytics
- business intelligence
- competitive advantage
- knowledge management
- information technology
- business processes
- data warehousing
- data warehouse
- business strategy
- decision support
- data analysis
- case study
- service quality
- big data
- economic growth
- knowledge discovery
- end users
- e learning
- information systems
- decision support system
- data mining
- expert systems
- emerging technologies
- competitive environment