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A cross-country investigation of customer transactions from online to offline channels.

Chien-Che HuangYu-Wei ChangPing Yu HsuGrandys Frieska Prassida
Published in: Ind. Manag. Data Syst. (2020)
Keyphrases
  • mining sequential patterns
  • data sets
  • information retrieval
  • decision trees
  • association rules
  • response time