Research on Experiential Marketing Strategy Based on the Sale of Baking Products.

Yuchen Wu Hongxia Lu Ying Tan Qian Yang Xiang Cheng

Published in: WHICEB (2016)

Keyphrases

marketing strategies
market segments
marketing campaigns
direct marketing
database marketing
customer satisfaction
commercial banks
life cycle
customer relationship management
support systems
databases
online auctions
expert systems
user groups
essential information
management system
data mining