The effects of social media virality metrics, message framing, and perceived susceptibility on cancer screening intention: The mediating role of fear.
Roselyn J. Lee-WonKilhoe NaKathryn D. CodutoPublished in: Telematics Informatics (2017)
Keyphrases
- microarray data
- social media
- positive effects
- cervical cancer
- theoretical and practical implications
- social networks
- motivational factors
- breast cancer
- big data
- social networking
- drug discovery
- social interaction
- breast cancer detection
- perceived risk
- perceived usefulness
- early detection
- communication channels
- user satisfaction
- knowledge sharing