Dominant Bidding Strategy in Mobile App Advertising Auction.
Lei WangYong ZhangZhide ChenLi NingCheng QiaoPublished in: ICEBE (2014)
Keyphrases
- bidding strategies
- mobile apps
- sponsored search auctions
- mobile applications
- online auctions
- test bed
- resource allocation
- electricity markets
- multi unit
- business models
- auction mechanisms
- budget constraints
- combinatorial auctions
- m learning
- mobile devices
- coverage includes
- empirical data
- online advertising
- trading agents
- continuous double auctions
- market conditions
- smart phones
- mobile learning
- electronic commerce
- double auction