Investigating the effect of social endorsement on customer brand relationships by using statistical analysis and fuzzy set qualitative comparative analysis (fsQCA).
Trung Dam-Huy ThaiTien WangPublished in: Comput. Hum. Behav. (2020)
Keyphrases
- comparative analysis
- fuzzy sets
- statistical analysis
- semi quantitative
- social relationships
- membership functions
- rough sets
- fuzzy set theory
- fuzzy logic
- social networks
- fuzzy sets theory
- approximate reasoning
- fuzzy rules
- computational intelligence
- interval valued
- membership degree
- fuzzy reasoning
- fuzzy numbers
- fuzzy similarity
- granular computing
- fuzzy relations
- fuzzy rough sets
- membership degrees
- fuzzy entropy
- fuzzy partition
- real world
- type fuzzy logic systems
- fuzzy neural network
- machine learning