Security Games in Online Advertising: Can Ads Help Secure the Web?

Nevena Vratonjic Jean-Pierre Hubaux Maxim Raya David C. Parkes

Published in: WEIS (2010)

Keyphrases

online advertising
user experience
behavioral targeting
user behavior
display advertising
long tail
web applications
website
sponsored search
web pages
search engine marketing
contextual advertising
search advertising
end users
web documents
semantic web
user interaction
advertising campaigns
search engine