Exploring Online Transaction Self-Efficacy in Trust Building in B2C E-Commerce.

Young Hoon Kim Dan Jong Kim Yujong Hwang

Published in: J. Organ. End User Comput. (2009)

Keyphrases

website design
database
online learning
learning strategies
virtual communities
trust model
real time
information and communication technologies
trust evaluation
learning process
online communities
transaction model
trust management