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Motivations for Obtaining and Redeeming Coupons from a Coupon App: Customer Value Perspective.

Hong Joo LeeJoon Yeon Choeh
Published in: J. Theor. Appl. Electron. Commer. Res. (2021)
Keyphrases
  • viewpoint
  • databases
  • return on investment
  • real time
  • machine learning
  • case study
  • multiscale
  • life cycle