Influences of E-Retailer Sponsored Virtual Community on Consumer Loyalty: An Exploration of Underlying Mechanisms.
Qingqing BiLele KangPublished in: PACIS (2013)
Keyphrases
- virtual communities
- online shopping
- supply chain
- social networks
- search advertising
- information sharing
- online communities
- virtual world
- purchase intention
- electronic commerce
- positive effects
- customer satisfaction
- electronic word of mouth
- social support
- community members
- online game
- competitive advantage
- service quality
- user behavior
- pricing strategies
- face to face communication
- web services