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How livestreaming increases product sales: role of trust transfer and elaboration likelihood model.
Chun-Der Chen
Qun Zhao
Jin-Long Wang
Published in:
Behav. Inf. Technol. (2022)
Keyphrases
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likelihood model
probabilistic model
potential customers
trust evaluation
online marketplaces
knowledge transfer
neural network
information systems
life cycle
trust model
computer mediated
product design
product information
consumer behavior
online consumer