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Aligning Supply Chain Strategy with Product Life Cycle Stages.
João Gilberto Mendes dos Reis
Sivanilza Teixeira Machado
Pedro Luiz de Oliveira Costa Neto
Irenilza de Alencar Nääs
Published in:
APMS (1) (2014)
Keyphrases
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product life cycle
supply chain
life cycle
supply chain management
stackelberg game
lead time
bullwhip effect
service level
quantity discount
decision making
inventory control
production planning
case study
np hard
planning horizon
revenue sharing