Customer Segmentation for Power Enterprise Based on Enhanced-FCM Algorithm.
Lihe SongWeixu ZhanShuchai QianJian YinPublished in: ADMA (2012)
Keyphrases
- customer segmentation
- fcm algorithm
- fuzzy c means
- fuzzy clustering
- clustering analysis
- data mining methods
- clustering algorithm
- customer behavior
- hybrid method
- data mining
- image segmentation
- k means
- neural network
- customer relationship management
- clustering method
- association rule mining
- customer data
- rough sets
- high dimensional
- association rules