Marketing on the internet: looking back and looking forward.
Rajan NataraajanPublished in: Int. J. Adv. Media Commun. (2006)
Keyphrases
- website
- internet advertising
- decision making
- online marketing
- internet marketing
- data mining
- tourism industry
- online advertising
- internet users
- computer networks
- web technologies
- information overload
- information services
- customer behavior
- financial services
- consumer behavior
- database marketing
- social media
- web pages
- online consumer