Impact of Goodwill on Consumer Buying through Advertising in a Segmented Market: An Optimal Control Theoretic Approach.
Pradeep KumarKuldeep ChaudharyVijay KumarSudipa ChauhanPublished in: Axioms (2023)
Keyphrases
- optimal control
- control problems
- dynamic programming
- online shopping
- search advertising
- feedback control
- shopping behavior
- consumer behavior
- class of nonlinear systems
- control strategy
- network effects
- infinite horizon
- reinforcement learning
- internet advertising
- brownian motion
- risk sensitive
- online markets
- information goods
- market participants
- optimal control problems
- pricing strategies
- lyapunov function
- competitive market
- online advertising
- control law
- real time