The super user selection for building a sustainable online social network marketing community.
Fangfang ZhangShugang LiZhaoxu YuPublished in: Multim. Tools Appl. (2019)
Keyphrases
- online social networks
- community formation
- user activity
- social networks
- social ties
- social media
- online communities
- social graph
- end users
- viral marketing
- user interface
- data mining
- micro blogging
- social networking
- recommender systems
- relevance feedback
- user preferences
- information overload
- social relations
- online social
- network structure