Login / Signup
Target Marketing Strategy Determination for Shopping Malls Using Fuzzy ANP.
Basar Öztaysi
Tuncay Gürbüz
Y. Esra Albayrak
Cengiz Kahraman
Published in:
J. Multiple Valued Log. Soft Comput. (2016)
Keyphrases
</>
marketing strategies
shopping malls
direct marketing
shopping mall
database marketing
fuzzy clustering
support systems
customer relationship management
databases
decision making
commercial banks
database
data mining
database systems
data warehouse
competitive advantage