Fuzzy targeting of customers based on product attributes.
Vivek JainKrishna KummamuruRaghu KrishnapuramVikas AgarwalPublished in: FUZZ-IEEE (2002)
Keyphrases
- purchase decision
- fuzzy logic
- fuzzy sets
- customer preferences
- product information
- product recommendation
- potential customers
- customer requirements
- software vendors
- multi attribute
- customer demand
- fuzzy set theory
- membership functions
- attribute values
- customer base
- multiple attributes
- concept lattice
- fuzzy clustering
- life cycle
- customer service
- customer satisfaction
- market share
- customer support
- fuzzy numbers
- customer orders
- decision trees
- supply chain
- product quality
- consumer behavior
- fuzzy rules
- online retailers