The Effects of Web Personalization on Influencing Users' Switching Decisions to a New Website.
Shuk Ying HoKevin K. W. HoPublished in: PACIS (2008)
Keyphrases
- web personalization
- website
- usage data
- web usage mining
- web usage data
- user interests
- web users
- recommender systems
- web content
- recommendation systems
- web mining
- access patterns
- web logs
- user profiles
- user interaction
- usage patterns
- log files
- user feedback
- web log data
- navigational patterns
- web usage
- user model
- random walk
- data analysis
- search queries
- web data
- collaborative filtering
- web pages
- social networks