A cross-national market segmentation of online game industry using SOM.
Sang-Chul LeeYung Ho SuhJae Kyeong KimKyoung Jun LeePublished in: Expert Syst. Appl. (2004)
Keyphrases
- online game
- online gaming
- level set
- market share
- self organizing maps
- segmentation algorithm
- image segmentation
- medical images
- segmentation method
- business opportunities
- computer games
- case study
- region growing
- united states
- neural network
- game based learning
- som neural network
- data collection
- input data
- educational games
- virtual communities
- e government
- financial services
- k means
- multi player
- small businesses
- feature vectors