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Discrimination of Customers Decision-Making in a Like/Dislike Shopping Activity Based on Genders: A Neuromarketing Study.

Atefe HassaniAmin HekmatmaneshAli Motie Nasrabadi
Published in: IEEE Access (2022)
Keyphrases
  • decision making
  • neural network
  • information systems
  • genetic algorithm
  • decision support
  • empirical studies
  • experimental study
  • theoretical framework
  • activity theory
  • bounded rationality