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Sensor Ball Raffle - Gamification of Billboard Advertising: How to Engage the Audience?
Sari Järvinen
Johannes Peltola
Paul Kemppi
Published in:
ICEC (2018)
Keyphrases
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advertising campaigns
online advertising
real time
sensor data
multi sensor
sensor fusion
vision system
user experience
behavioral targeting
imaging sensors
consumer behavior
game design
sensor technology
data acquisition
infrared
vision sensor
internet advertising
case study
table tennis
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