Unbundling and delivering CRM applications as e-services: a case study in customer segmentation.
Pedro R. Falcone SampaioYong HePublished in: Int. J. Serv. Technol. Manag. (2006)
Keyphrases
- customer segmentation
- customer data
- data mining methods
- customer behavior
- customer relationship management
- data mining
- clustering analysis
- association rule mining
- customer service
- case study
- web services
- sponsored search
- end users
- service quality
- competitive advantage
- data mining applications
- electronic commerce
- data analysis