Prediction of customer engagement behaviour response to marketing posts based on machine learning.
Yonghui DaiTao WangPublished in: Connect. Sci. (2021)
Keyphrases
- machine learning
- predictive modeling
- customer relationship management
- social media
- data mining
- customer behavior
- marketing strategies
- direct marketing
- prediction accuracy
- consumer behavior
- churn prediction
- customer service
- potential customers
- website
- machine learning algorithms
- database marketing
- customer support
- purchase behavior
- machine learning methods
- learning environment
- long term
- knowledge acquisition
- artificial intelligence
- customer data
- data analysis
- text mining
- prediction error
- electronic commerce
- knowledge discovery
- user generated content
- text classification
- customer base
- data mining techniques
- customer satisfaction
- commercial banks
- prediction model
- reinforcement learning
- decision trees
- decision making
- learning algorithm
- protein secondary structure prediction
- neural network