Liking and Following and the Newsvendor: Operations and Marketing Policies Under Social Influence.

Ming Hu Joseph Milner Jiahua Wu

Published in: Manag. Sci. (2016)

Keyphrases

social influence
viral marketing
social interaction
social networks
optimal policy
social relationships
network structure
social media
online communities
social psychology
user preferences
lost sales
online social
social influences
influence propagation
risk averse
learning process
e learning