The Role of Communication Types on Referral Acceptance in Social Networks.
Antonia KösterChristian MattThomas HessPublished in: AMCIS (2015)
Keyphrases
- social networks
- communication patterns
- social network analysis
- social structures
- mutual understanding
- social media
- online communities
- social interaction
- third party
- information exchange
- social influence
- information dissemination
- social roles
- social computing
- communication protocol
- communication systems
- information sharing
- mobile devices