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Measuring and Visualising Similarity of Customer Satisfaction Profiles for Different Customer Segments.
Frank Klawonn
Detlef D. Nauck
Katharina Tschumitschew
Published in:
HAIS (2009)
Keyphrases
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customer satisfaction
service quality
customer service
similarity measure
online shopping
user satisfaction
customer data
marketing strategies
product design
internet banking
core competence
expert systems
customer retention
database
databases
user information satisfaction