Eye-tracking AD: Cutting-Edge Web Advertising on Smartphone Aligned with User's Gaze.
Kota TsubouchiKenta TaokaKaori IkematsuShota YamanakaKoya NarumiYasuhiro KawaharaPublished in: PerCom Workshops (2024)
Keyphrases
- eye tracking
- cutting edge
- targeted advertising
- eye movements
- eye tracker
- eye tracking data
- implicit feedback
- display advertising
- usability studies
- user experience
- eye tracking technology
- human computer interaction
- eye gaze
- visual attention
- website
- book presents
- online advertising
- gaze direction
- gaze estimation
- user interaction
- user interface
- web pages
- head mounted
- visual search
- head motion
- program comprehension
- user centered
- user profiles
- contextual advertising
- eye movement data
- gaze position
- head movements
- user feedback
- user preferences
- scan path
- collaborative filtering
- relevance feedback
- machine learning