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Analytical and managerial implications of integrating product substitutability in the joint pricing and procurement problem.
Mustafa Karakul
Lap Mui Ann Chan
Published in:
Eur. J. Oper. Res. (2008)
Keyphrases
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managerial implications
uncertain demand
single product
supply chain management
supply chain
life cycle
website
product design
product quality
revenue management
multi attribute
pricing strategies
network effects
market conditions
profit maximizing