Busting Myths of Electronic Word of Mouth: The Relationship between Customer Ratings and the Sales of Mobile Applications.
Sami HyrynsalmiMarko SeppänenLeena Aarikka-StenroosArho SuominenJonna JärveläinenVille KarkkePublished in: J. Theor. Appl. Electron. Commer. Res. (2015)
Keyphrases
- mobile applications
- electronic word of mouth
- online reviews
- marketing strategies
- mobile phone
- mobile devices
- purchase intention
- electronic commerce
- positive or negative
- online stores
- collaborative filtering
- attitudes toward
- user experience
- context aware
- sentiment analysis
- end users
- customer relationship management
- customer satisfaction
- opinion mining
- life cycle
- product quality
- call center