Integrating Information Technology and Marketing to increase e-Book consumption.
Hsiu-Li LiaoSu-Houn LiuPublished in: Electron. Commer. Res. (2023)
Keyphrases
- information technology
- researchers and practitioners
- business managers
- book presents
- database marketing
- target audience
- information systems
- book covers
- cutting edge
- data mining
- database
- website
- internet marketing
- databases
- database applications
- social media
- graduate students
- small businesses
- object oriented
- information society
- emerging technologies
- online marketing
- author biography
- decision making
- essential information
- return on investment
- data mining technology
- government agencies
- computer scientists
- long term
- computational intelligence