Commentary - Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion.
Sinan AralPublished in: Mark. Sci. (2011)
Keyphrases
- behavioral intention
- social influence
- social interaction
- viral marketing
- social networks
- social psychology
- online communities
- information diffusion
- social relations
- technology adoption
- social relationships
- user preferences
- network structure
- online social
- technology acceptance
- diffusion process
- influence maximization
- social influences
- social media
- anisotropic diffusion
- influence propagation
- diffusion model
- information systems