Do extraordinary claims require extraordinary evidence? Differential effect of trust cues on helpfulness by review extremity: an empirical study using big data.
Hoon Seok ChoiPublished in: Eur. J. Inf. Syst. (2024)
Keyphrases
- big data
- cloud computing
- high volume
- online reviews
- social media
- data analysis
- data processing
- data management
- unstructured data
- data intensive
- big data analytics
- business intelligence
- data science
- data visualization
- knowledge discovery
- vast amounts of data
- data warehousing
- trust model
- case study
- massive data
- model selection
- product reviews
- information retrieval
- real world
- huge data
- databases