CL4CTR: A Contrastive Learning Framework for CTR Prediction.
Fangye WangYingxu WangDongsheng LiHansu GuTun LuPeng ZhangNing GuPublished in: CoRR (2022)
Keyphrases
- prior knowledge
- learning scheme
- learning mechanism
- online learning
- learning tasks
- prediction accuracy
- learning systems
- learning process
- incremental learning
- background knowledge
- theoretical framework
- main contribution
- knowledge acquisition
- learning problems
- design principles
- supervised learning
- inductive inference
- dynamic bayesian networks
- reinforcement learning
- online advertising